About

The process never varies:

First, identify what uniquely defines you in the prospect's mind –
Then create messages to pull your reader ever closer.

A lot of marketing writing skips the first step and can't do the second. Oops – was that my outdoor voice?

I read widely on business, the art and science of persuasion, and any type of innovation. I have a stupid amount of energy. Plus, a lot of passion. Which is great for you, because it rubs off in the content we create.

Sample projects

Pitch on new high-tech logistics product with global potential
Eye-popping e-zine (ask to see it!) for global manufacturing consultancy
E-book for HR firm with new, mobile team effectiveness platform
Branding support, website copy & blogs for AI/machine learning start-up in the manufacturing industry
Website copy and marketing materials for leading Canadian provider of growth capital
Landing pages for digital marketing firm
E-book for global provider of financial products
Writing and editing for one of Canada's Top 50 Financial Planners
Wide range of pro bono marketing assistance for causes dear to my heart

Marcia Ross is a Toronto-based B2B content creator, presenter and author (Why Your Writing Sucks: Business Writing for the Digital Age).

Education

M.B.A., Ivey School of Business
B.A. Honours, History, Queen’s University